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Role: Visual Design & Illustration
USA TODAY launched a suite of new Oscars coverage features, and the marketing team wanted to highlight its site and app as go-to destinations for live commentary.
Leveraging the brand’s iconic use of flat colors and wry wit, I designed and illustrated a full-page print ads and several digital banner ads. The team was also invited to come up with more ‘out of the box’ concepts for these ads—some fun but not-quite-right concepts included below.
alternate concept sketches: genre flicks!