Make a Difference Day Website
Role: UX & UI Design
Make a Difference Day is a widely adopted tradition - private citizens and corporate staff volunteer in their community on October 28th each year. The new Make a Difference Day website needed to highlight past project successes, and connect project leaders with volunteers for future events.
Once user personas were identified, I creating user flows of the existing Make a Difference Day website to diagnose why engagement was low, and highlight opportunities for improvement based on our new goals. Through completely revamped UX strategy, documentation, and visual design, we created a meeting place for community project leaders and volunteers; one that feels approachable, optimistic and most of all fun.
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