Role: Art Direction & Design

The new Scholastic.com needed to be scalable, responsive, integrate personalized experiences, and make it easier to ‘shop’ for Scholastic products throughout their time on the site. All the while, Scholastic’s trusted brand voice needed to be present throughout. 

We created a clean, sophisticated design for this content-heavy site, and leveraged color, typography, textural illustration, and thoughtful transition animations to ensure that the site hierarchies were right on. The resulting design was highly scannable and easy to use, while thoroughly embedded with the Scholastic trusted-yet-playful brand identity.

Role: UI Design

GoKid is an app for busy parents with busy children. Instead of spending hours tracking long email chains and making phone calls to set up transportation, parents using GoKid can set up and participate in carpools with ease. 

Given the highly utilitarian nature of the app, we knew that the UI needed to be clean, with no distractions from the tasks of setting up carpools, navigation, and calendar management. At the same, we wanted the app to appear sophisticated-yet-approachable; playful-yet-pragmatic. 

Role: UX & UI Design

Make a Difference Day is a widely adopted tradition - private citizens and corporate staff volunteer in their community on October 28th each year. The new Make a Difference Day website needed to highlight past project successes, and connect project leaders with volunteers for future events. 

Once user personas were identified, I creating user flows of the existing Make a Difference Day website to diagnose why engagement was low, and highlight opportunities for improvement based on our new goals. Through completely revamped UX strategy, documentation, and visual design, we created a meeting place for community project leaders and volunteers; one that feels approachable, optimistic and most of all fun.

Role: UX & UI Design

The USA TODAY trade marketing team approached us with an unusual concept: Dinner with the News Sources. They wanted to create a tongue-in-cheek game to showcase the personas of major American news outlets. The game would serve as an inside joke with trade partners, and demonstrate USA TODAY’s smart, wry point of view.

I served as the primary visual designer and experience lead for this responsive web game.

Role: UI & Visual Design; Illustration

I modeled elements of the Ellis Island Interactive Tour after old ship ledgers, to give the viewer the sense that they are shuffling through historical artifacts and blueprints. The patina of the tattered paper texture around the site is contrasted with crisp vector elements and large photographic backdrops, which add bold color and scale to the piece.

To prevent the tour from becoming too dry and faded in appearance, I designed twenty infographic-based illustrations for the many fascinating “factoids” sprinkled throughout each stop on the tour.

Role: UI & Visual Design

Clifford the Big Red Dog is one of Scholastic’s most successful properties, having spawned a t.v. show, toys, and countless warm-hearted books.The site needed to look clean enough to appeal to adults, while engaging children with animation and beautiful graphics. Above all, the site needed to emphasize Clifford’s immense size.

When designing and animating this site, Clifford’s warm smile brightened even the latest work nights and weekends. Significant elements of UX have already changed since I worked on it, but I hope the site remains a joyful destination for years to come.

Role: UI & Visual Design

USA TODAY asked me to create an in-app game experience to demonstrate the rich-media advertising possibilities on their new mobile app. Luck of the Deal enables viewers to travel the globe with Travelocity’s famed gnome in search of the best travel bargains. Should the viewer land on a deal worth taking, they can begin the booking process, or share the opportunity with a travel buddy.

I concepted and storyboarded Luck of the Deal before creating its UX and visual design.

Role: Visual Design & Illustration

USA TODAY launched a suite of new Oscars coverage features, and the marketing team wanted to highlight its site and app as go-to destinations for live commentary. 

Leveraging the brand’s iconic use of flat colors and wry wit, I designed and illustrated a full-page print ads and several digital banner ads. The team was also invited to come up with more ‘out of the box’ concepts for these ads—some fun but not-quite-right concepts included below.

Role: Visual Design

‘Moments with M’ is a proposed advertising campaign that shows why USATODAY.com is the perfect platform to engage customers to share their Easter moments, and hear what the M&M’s characters have on their minds this spring.

My role in this project was to map out the UX of the two-stage campaign, and art direct and design dreamy, rich-media ads across web, mobile, and tablet platforms.